BRAND

> Brand
  • Switfish
  • Rockfish
  • RockfishKids
  • ZeroMove
  • Crucial
  • Flattie
  • Shoelab
Switfish Img
Switfish Img

Switfish Mark

SWITFISH品牌是以LA和首尔为基础的鞋子品牌,2018年于Vegas FN Flatform show中上市。 一个月内收到来自Amazon、Norstram、Barney's、steave madden、american eagle、urban outfitters、topshop等美国、日本、加拿大、澳大利亚、欧洲等120多个国家的D.T.提案及采购咨询。 包括美国第一大PR公司在内的众多鞋子相关人士称赞SWITFISH是今年魔术展上最受瞩目的品牌。 由不同领域的特别艺术家组成的SWITFISH品牌追求Visual first和Real look,不赞成抄袭现有鞋子品牌、假冒的function行为、否定只一味追求量产和营销,费力迎合运动休闲理念愚蠢、粗制滥造的品牌销售方式。

Brand Concept
SWITFISH以其感性、睿智的独到视角诠释每个季节空间里展开的故事情节。 利用由空间获取灵感的图案和插图,以特别的方式接近熟悉的场所。由此引发人们的共鸣。
Main Customer
Age 15~25
Price Range
49~90(usd)
Main Product
Summer : casual shoes, slipper, sports sandal
Winter : casual shoes, winter slipper, padding slip-on, paddingboots
Distribution Channel
Department stores, select shops, shoes multi shops, on-line shops
rockfish Img
rockfish Img

rockfish Mark

ROCKFISH是追求英国感性Modern British风格的品牌,由实用、轻便、舒适的日常户外休闲鞋组成,季节特化性强,备受英国和欧洲消费者的喜爱。

Brand Concept
标榜英国社会盛行的"COUNTRYSIDE LIFE STYLE",穿着感轻便、舒适的实用型日常休闲鞋 LIGHT/COMFORT/CASUAL/USEFU
Main Customer
Age 20~30
Price Range
50~90(usd)
Main Product
Summer : casual shoes, rain boots, jelly shoes, woven shoes
Winter : moccasin, padding boots, sneakers, casual shoes, winter boots, indoor shoes
Distribution Channel
Department stores, select shops, shoes multi shops, on-line shops
rockfishkids Img
rockfishkids Img

rockfishkids Mark

ROCKFISH是追求英国感性Modern British风格的品牌,由实用、轻便、舒适的日常户外休闲鞋组成,季节特化性强,备受英国和欧洲消费者的喜爱。 2017年秋冬季以儿童软帮鞋为开端,扩充儿童鞋类产品,力求推出家庭鞋。

Brand Concept
LIGHT/ COMFORT / CASUAL / CUTE
Main Customer
Age 3~8
Price Range
40~70(usd)
Main Product
Summer : casual shoes,woven shoes,woven sandal
Winter : casual shoes, winter boots, padding boots
Distribution Channel
Department stores, select shops, shoes multi shops, on-line shops
zeromove Img
zeromove Img

zeromove Mark

ZERO MOVE系列是“ROCKFISH”推出的日常鞋,让在忙碌的日常生活和多种环境中追求健康(Wellness)生活的现代人领悟到日常生活中短暂瞬间(Minimal Leisure)的珍贵,从细小的出发点中寻找到均衡生活带来的幸福。

Brand Concept
Zero Move系列采用的柔软鞋面材料、形状及高密度记忆鞋底让您的双足始终保持舒适。与Zero Move共度专属时刻吧! LIGHT/ COMFORT/CASUAL/USEFUL/FLEX
Main Customer
Age 30~40
Price Range
50~90(usd)
Main Product
Summer : casual shoes, woven shoes, woven sandal
Winter :casual shoes, winter boots, padding boots
Distribution Channel
Department stores, select shops, shoes multi shops, on-line shops
crucial Img
crucial Img

crucial Mark

CRUCIAL是诞生于LA的休闲品牌,始于对时尚的关键(Crucial)元素的探索。 CRUCIAL在“Less is More”的口号下,推出简单却又必备的设计休闲系列。 由高品质材料和艺术色彩呈现的经典系列CRUCIAL是 运动休闲鞋产品将时尚与艺术相结合的产物,每季展现出多种搭配及CRUCIAL独有的设计。

Brand Concept
Classy, Typographic art, Simplicity
Main Customer
Age 20~30
Price Range
150~200(usd)
Main Product
Summer : pumps, flat shoes, loafers, slides & mules
Winter : pumps, flat shoes, loafers, ankle boots, boots
Distribution Channel
Department stores, select shops, shoes multi shops, on-line shops
flattie Img
flattie Img

flattie Mark

FLATTIE是汇集了潮款休闲品牌鞋的女鞋精品店。打破了传统鞋具品牌的局限,致力满足追求性价比,以及对流行时尚敏感顾客们的需求。

Brand Concept
feminine, lovely
Main Customer
Age 20~30
Price Range
40~120(usd)
Main Product
Summer : flat, loafers, sandal, heels, sneakers
Winter : boots, pumps, heels
Distribution Channel
Department store
shoelab Img
shoelab Img

shoelab Mark

ELSHOELAB是为满足消费者的各种需求而开设的圣水洞设计师手工鞋精品店 融入品牌本身的感性,匠心独具,最适合自己的时尚高级手工鞋尽在ELSHOELAB。

Brand Concept
elegance, luxury, unique
Main Customer
Age 20~40
Price Range
180~400(usd)
Main Product
Summer : flat, loafers, sandal, heels, sneakers
Winter : boots, pumps, heels
Distribution Channel
Department stores