BRAND

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  • Switfish
  • Rockfish
  • RockfishKids
  • ZeroMove
  • Crucial
  • Flattie
  • Shoelab
Switfish Img
Switfish Img

Switfish Mark

Switfish, based in LA and Seoul, is a brand that the company launched at Las Vegas FN Platform Show in 2018. In just a month, we are receiving proposals and purchasing inquiries from 120 department stores in the US, Japan, Canada, Australia, and Europe such as Amazon, Nordstrom, Barney's, Steve Madden, American Eagle, Urban Outfitters, and Topshop. We have been touted as the most eye-catching brand at this year's Magic Show by numerous shoes industry people including the top US PR company. Switfish features work with special artists in creative mediums in pursuit of 'Visual First' and 'Real Function' in order to break the old school habits of fake functions and false marketing. Switfish presents a NEW look and perspective in the shoe industry.

Brand Concept
Switfish makes its uniquely sensible and witty interpretation of the stories that unfold each season in spaces. By using the graphics and artworks inspired by the spaces, it can make familiar places appear special.
Main Customer
Age 15~25
Price Range
49~90(usd)
Main Product
Summer : casual shoes, slipper, sports sandal
Winter : casual shoes, winter slipper, padding slip-on, paddingboots
Distribution Channel
Department stores, select shops, shoes multi shops, on-line shops
rockfish Img
rockfish Img

rockfish Mark

Rockfish is a brand that pursues the modern British style with the sentiment of England. Composed of pragmatic, light, and comfortable outdoor casual daily shoes, the strongly season-specific brand is much loved in the UK and other European countries.

Brand Concept
Light daily casual shoes with comfortable wearability which represent 'countryside life style' which is sweeping the UK society. Light / Comfort / Casual / Useful
Main Customer
Age 20~30
Price Range
50~90(usd)
Main Product
Summer : casual shoes, rain boots, jelly shoes, woven shoes
Winter : moccasin, padding boots, sneakers, casual shoes, winter boots, indoor shoes
Distribution Channel
Department stores, select shops, shoes multi shops, on-line shops
rockfishkids Img
rockfishkids Img

rockfishkids Mark

Rockfish is a brand that pursues the modern British style with the sentiment of England. Composed of pragmatic, light, and comfortable outdoor casual daily shoes, the strongly season-specific brand is much loved in the UK and other European countries. It poses as family shoes brand by covering from 17FW kids moccasin to kids category.

Brand Concept
LIGHT/ COMFORT / CASUAL / CUTE
Main Customer
Age 3~8
Price Range
40~70(usd)
Main Product
Summer : casual shoes,woven shoes,woven sandal
Winter : casual shoes, winter boots, padding boots
Distribution Channel
Department stores, select shops, shoes multi shops, on-line shops
zeromove Img
zeromove Img

zeromove Mark

Zero Move is a daily shoes line presented by Rockfish. It wants to remind the modern-day people who pursue wellness in their busy life and various environments the preciousness of minimal leisure and encourage them to find the happiness of a balanced life from small beginnings.

Brand Concept
The upper material with flexible wearability, shape, and high-density memory sole will always support you. With Zero Move, keep focused on your unique moment. LIGHT/ COMFORT / CASUAL / USEFUL / FLEX
Main Customer
Age 30~40
Price Range
50~90(usd)
Main Product
Summer : casual shoes, woven shoes, woven sandal
Winter :casual shoes, winter boots, padding boots
Distribution Channel
Department stores, select shops, shoes multi shops, on-line shops
crucial Img
crucial Img

crucial Mark

Born in LA, Crucial is a sneakers brand that began with the question, "What is it about fashion that makes it crucial?" Under the slogan of "Less is More", Crucial presents a sneakers line with a simple, important, and essential design. Crucial sneakers collection with a classical line created with high-quality materials and artistic colors expresses the combination of fashion and art with each season's various collaborations and the unique design of Crucial.

Brand Concept
Classy, Typographic art, Simplicity
Main Customer
Age 20~30
Price Range
150~200(usd)
Main Product
Summer : pumps, flat shoes, loafers, slides & mules
Winter : pumps, flat shoes, loafers, ankle boots, boots
Distribution Channel
Department stores, select shops, shoes multi shops, on-line shops
flattie Img
flattie Img

flattie Mark

Flattie is an edition shop for women's shoes, where customers can meet in one setting the reasonable shoes of easy casual brands that lead the trends. Overcoming the limitation of the previous shoes brands, it will satisfy the needs of those customers who are stylish and sensitive to trends, who pursue price-performance ratio.

Brand Concept
feminine, lovely
Main Customer
Age 20~30
Price Range
40~120(usd)
Main Product
Summer : flat, loafers, sandal, heels, sneakers
Winter : boots, pumps, heels
Distribution Channel
Department store
shoelab Img
shoelab Img

shoelab Mark

ELSHOELAB, a designer handmade shoes edition shop in Seongsu-dong, which began with the aim of satisfying the needs of various consumers. At ELSHOELAB, you can find your trendy, premium handmade shoes that fit your feet, which sensibly and uniquely carry the brand identity.

Brand Concept
elegance, luxury, unique
Main Customer
Age 20~40
Price Range
180~400(usd)
Main Product
Summer : flat, loafers, sandal, heels, sneakers
Winter : boots, pumps, heels
Distribution Channel
Department stores